SEO and structured data specialist, UK
Structured data that works
Schema markup is easy to get wrong and hard to check, so it often ends up half-done or sitting on the to-do list. I'll check what's on your site, fix what's wrong and keep it working, with everything explained in plain English. I also take on broader SEO consulting if that's what you need.
What a search engine reads today
"Honest SEO — structured data consulting."
What structured data adds
{
"@type": "Organization",
"name": "Honest SEO",
"url": "https://honestseo.co.uk",
"knowsAbout": ["Schema markup", "Structured data"],
"contactPoint": {
"@type": "ContactPoint",
"email": "hello@honestseo.co.uk"
}
}
This page's own schema
Checked against schema.org
Why it's worth getting right
Most sites either skip structured data or bolt it on badly. Both cost you visibility.
Show up in rich results
Star ratings, product details, breadcrumbs and knowledge panels all depend on markup search engines can trust.
Stop the guesswork
Without explicit markup, search engines infer what your content means — and sometimes get it wrong.
Be quotable, not skipped
AI Overviews and assistants lean on structured, well-labelled content when deciding what to cite.
How I can help
Three ways in, depending on where your site is today.
Schema audit
A plain-English report on what's missing, broken, or being ignored by search engines — and what to fix first.
Implementation
Schema markup written and installed properly, matched to how your site and CMS actually work.
Ongoing monitoring
Markup checked and kept valid as your site, content and the schema.org spec itself change.
Who's behind Honest SEO
I'm Jack, a website and SEO specialist based in Cambridgeshire. My focus is structured data and schema markup, but I also take on broader SEO consulting.
In short
No jargon, no vague promises — just markup that does what it's supposed to, explained in plain English.
Schema types
The schema that matters most depends on what your site actually is. Three common starting points:
Product & offer markup
Prices, stock and star ratings shown directly in search and shopping results.
Article & author markup
Correct bylines, dates and images, so Google shows your articles accurately in Search and News.
Organization & brand markup
One consistent, verified identity across search, knowledge panels and AI.
Not sure where to start?
A free schema audit takes ten minutes to arrange and tells you exactly where your site stands.