Schema types — Brands

Schema for brands

Your logo, official name, social profiles and founding details only feed a knowledge panel — or an AI's answer about your brand — if they're tied together with explicit markup. Otherwise it's guesswork stitched from wherever you're mentioned.

Get a free brand schema audit

What a search engine reads today

"Acme Studio — a design company, probably based in the UK."

What brand schema adds

{
  "@type": "Organization",
  "name": "Acme Studio",
  "url": "https://acmestudio.co.uk",
  "logo": "https://acmestudio.co.uk/logo.png",
  "sameAs": [
    "https://www.linkedin.com/company/acmestudio",
    "https://en.wikipedia.org/wiki/Acme_Studio"
  ],
  "foundingDate": "2014"
}

Why it matters for brands

Without explicit markup, a brand's identity is inferred from scraps. With it, there's one entity everything points back to.

Visibility

Accurate knowledge panels

Organization and sameAs markup is what ties your official site to your social profiles, so search engines show the right logo and links, not a guess.

Accuracy

One entity, not several

Without markup, search engines can split a brand into multiple unconnected entities — diluting authority instead of consolidating it.

AI readiness

Consistent identity in AI answers

AI systems describing your company lean on the same entity signals — founding date, official profiles, contact details — that markup makes explicit.

Brand entity audit

A review of how your organisation is currently represented in markup — and where your official profiles, logo and identity are missing, inconsistent, or absent entirely.

Check of homepage and key pages for Organization/Brand markup
Audit of sameAs links against your actual official profiles
A prioritised list of fixes, ranked by trust impact

Organization & brand implementation

Organization, Brand and ContactPoint markup written and installed to tie your site to your verified social profiles, logo and founding details — one consistent identity, everywhere.

Markup written by hand to match your actual official presence, not guessed
Tested in Google's Rich Results tool before it goes live
Handover notes so your team understands what changed and why

Ongoing monitoring

Brands change — new social profiles, rebrands, leadership changes. This keeps your entity markup accurate and valid as things move.

Scheduled re-validation of organisation markup
Alerts when brand markup breaks or falls out of date
Updates as schema.org adds or deprecates relevant types

How it works

Same three stages as any Honest SEO project, applied to your brand identity.

Audit

A look at how your organisation is currently represented in markup, and where the gaps are.

Build

Markup written and tested against your real official profiles, then installed with your team's sign-off.

Check

A follow-up to confirm search engines are reading your identity correctly, with monitoring set up if you want it.

Not sure how your brand shows up today?

A free audit will show exactly what search engines currently know about you — and what's missing.

Request your free audit