Services
Three ways in, one specialism
Whether your site has no structured data, broken structured data, or just needs keeping honest as it grows — pick the stage that matches where you are.
Schema audit
A full review of the structured data currently on your site — what's there, what's missing, and what's quietly broken without anyone noticing. You get a plain-English report, not a wall of error codes.
- Full crawl of your key page types (homepage, products, articles, locations, etc.)
- Validation against current schema.org and Google guidelines
- A prioritised list of fixes, ranked by impact
Implementation
Schema markup written and installed properly — matched to your actual content and CMS, not a generic plugin default. Covers the structured data types that genuinely apply to your business.
- Markup written by hand for accuracy, not auto-generated
- Tested in Google's tools before it goes live
- Handover notes so your team understands what changed and why
Ongoing monitoring
Structured data isn't a one-off job — content changes, CMS updates roll out, and the schema.org spec itself evolves. This keeps your markup valid and working over time.
- Scheduled re-validation of key page types
- Alerts when markup breaks or search engines stop reading it
- Updates as schema.org adds or deprecates types
How it works
Most projects follow the same three stages.
Audit
A look at what's already on your site and where the gaps are, delivered as a short, readable report.
Build
Markup written and tested against your real pages, not a template — then installed with your team's sign-off.
Check
A follow-up to confirm search engines are actually reading it correctly, with monitoring set up if you want it.
Not sure which one you need?
Most people start with an audit — it tells you exactly what the other two would involve.