Schema types
The schema that matters changes by industry
A product page, a news article and a brand homepage each lean on different schema.org types to be read correctly. Pick the one that matches your site.
E-commerce
Product & offer markup
Prices, stock and star ratings shown directly in search and shopping results.
News & publishers
Article & author markup
Correct bylines and dates, and eligibility for Top Stories and News placements.
Brands
Organization & brand markup
One consistent, verified identity across search, knowledge panels and AI.
Not sure which one fits your site?
Most sites map cleanly onto one of these three — get in touch if yours doesn't and we'll work out what does.