Schema types — News & publishers
Schema for news
Search engines and AI systems both depend on article markup to know who wrote a story, when it was published, and whether it's still current. Get it wrong and you're misattributed or skipped.
What a search engine reads today
"Council approves new cycle lanes — Local Times."
What article schema adds
{
"@type": "NewsArticle",
"headline": "Council approves new cycle lanes",
"datePublished": "2026-09-12",
"dateModified": "2026-09-14",
"author": {
"@type": "Person",
"name": "J. Carter"
},
"publisher": {
"@type": "Organization",
"name": "Local Times"
}
}
Why it matters for publishers
Editorial content lives or dies on whether machines can tell what it is, who wrote it, and when.
Correct headline, image, date and author
Helps Google show the right headline, image, date and author.
Bylines and dates read correctly
Without explicit author and date markup, search engines fall back on guesswork — and updated stories can be shown as stale, or vice versa.
Quoted accurately, not misattributed
AI Overviews and news assistants use publisher and author markup to decide who to credit. Missing markup means missing credit.
Newsroom audit
A review of how your article templates handle bylines, publish/update dates, and publisher identity — across breaking news, features and archived stories.
- Sample crawl across article types and content sections
- Validation against schema.org and Google News requirements
- A prioritised list of fixes, ranked by impact
Article & author implementation
NewsArticle, Person and publisher markup written to match your CMS templates, so every story — not just the ones edited by hand — carries correct attribution.
- Templated across article types so new stories inherit correct markup automatically
- Tested in Google's Rich Results tool before it goes live
- Handover notes for your CMS or editorial team
Ongoing monitoring
Newsrooms publish and update constantly. This keeps dates, bylines and publisher markup valid as stories move and templates change.
- Scheduled re-validation across article templates
- Alerts when byline or date markup breaks after a CMS update
- Updates as Google News and schema.org requirements change
How it works
Same three stages as any Honest SEO project, applied to a newsroom.
Audit
A sample of your article templates checked against what NewsArticle markup actually needs.
Build
Markup written into your article templates and tested against real bylines, dates and corrections — not a one-off article.
Check
Confirmation that stories are read and attributed correctly, with monitoring set up if you want it.
Not sure if your CMS is doing this already?
A free audit will show exactly what's being read correctly and what's being missed or misattributed.